E-Commerce Marketing Manager (m/f/d)
part-time 80%, 4 days (Mon - Thu)
We are LangerChen, a fair fashion label that was founded in 2013. Our team in Starnberg creates eco outerwear that impresses with its timeless look, sustainable materials and high functionality. Fair working conditions and the smallest possible ecological footprint play a major role for us.
Tasks and responsibilities
As an E-Commerce Marketing Manager, you will be responsible for the strategic and operational implementation of all e-commerce marketing activities. Your tasks include:
- Design online store content:
- Responsibility for the design and updating of content in the online store www.langerchen.com.
- Conception and implementation of the home pages every two weeks: Identification of current marketing topics, creation of suitable wording and selection and placement of suitable image material.
- Development and presentation of a coherent story that supports the offer seasonally and in line with the brand.
- Editing and season planning:
- Editorial planning and creation of relevant content.
- Close cooperation in a small team to ensure a coordinated marketing strategy across various channels.
- Instagram strategy and cooperations:
- Development of the Instagram content strategy.
- Development and monitoring of Instagram Ads.
- Timing and playout of content.
- Organizing and directing photo shoots:
- Responsibility for the conception and organization of photo shoots: selection of models, locations, styling and products to be photographed.
- Post-processing of the shootings including image selection.
- Evaluation and optimization:
- Analysis and evaluation of performance data and background figures to optimize the marketing strategy.
- Optimization measures for future campaigns and to increase the conversion rate.
- Team leadership and collaboration:
- Management and motivation of the 4-person e-commerce marketing team.
- Monitoring the results and ensuring that the agreed targets are met.
- Brand and product cooperations:
- Establishing and maintaining collaborations with other labels and partners.
Qualifications and requirements
- Degree in marketing, communications, media or comparable qualification.
- Several years of experience in e-commerce marketing, ideally in a similar role.
- Sound knowledge of social media platforms, performance marketing tools and ideally Shopify.
- Experience in the conception and realization of photo shoots and campaigns.
- Analytical skills and a quick understanding of numbers and data.
- Strong communication skills and a creative flair for trends and design.
- Team leadership skills and enjoy working in a dynamic environment.
We offer a creative and growth-oriented working atmosphere in which you have the opportunity to actively contribute to the success of our brand. If you are looking for a dynamic role with varied tasks and would like to deepen your expertise in e-commerce marketing, we look forward to receiving your application at [email protected]
